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Search Engine Optimization
Get Found On Search Engines
What is SEO
Back in the day if you wanted to get noticed it meant renting a billboard, taking out an ad in a newspaper or feeling that just standing on a soapbox on the park and pontificating
But now with more search engines, such as
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Google
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Bing
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Yahoo
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DuckDuckGo
Being the go-to places of information for most of us, to make themselves heard people, companies and other organisations have been seeking ways to fight and crawl to the top of search results using a process called Search Engine Optimisation or SEO. It is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Why is SEO Important
According to (Interconnected World: Shopping and Personal Finance), in this digital world before buying anything 44% of online shoppers begin by using a Search Engine. That’s why improving your visibility on the Search Engine Result Pages (SERP) will boost your chances to reach your customers and drive them to your website
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How long does it take for SEO to work?If you are targeting competitive keywords, SEO can take upwards of 6 months to a year.
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Does duplicate content hurt your SEO?Search engines do not penalize for duplicate content.
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What factors in link building matter?Search engines look at the relevancy of the site linking to you, how well known is the linking site is, how many links you have in total, and the anchor text of each link.
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How many types of SEO are there?3 types There are three types of SEO you need for a well-rounded organic search strategy: on-page SEO, technical SEO, and off-page SEO. By breaking down your strategy and thinking about SEO as these three categories, it will be much easier to organize and execute your optimization plans.