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Email Marketing

Convert your email leads to customers

What is Email Marketing

Email marketing is the use of email to promote products or services. But a better email marketing definition is the use of email to develop relationships with potential customers or clients.

 

Email marketing strategies commonly seek to achieve one or more of three primary objectives,

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  1. Build Loyalty

  2. Trust

  3. Brand Awareness.

 

The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.

Why is Email Marketing

Important

Email Marketing is one crucial aspect of Digital Marketing. This is the most underrated source of communicating with your clients which many marketers just neglect. 

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According to Campaign Monitor, email marketing is the king of content and brings in an unbeatable Return On Investment (ROI) compared to other digital marketing channels. Most small businesses focus on Facebook as their primary marketing channel, however studies have shown that consumers prefer Email Marketing over Facebook Marketing, especially when it comes to receiving marketing materials.

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