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Content Marketing
Create content that grows your customer base
What is Content Marketing
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.
Content marketing is good for your brand and your customers as well. Basically there are 3 major benefits of content marketing;
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Increase audience retention
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Establish trust with your audience
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Generate Leads
Why is Content Marketing
Important
Content marketing is important because it answers your audience’s questions. With content marketing, you can build trust with your audience, improve conversions, connect with your customers, and generate leads. Additionally, in today's age, customers expect high-quality, consistent content from their favorite brands.
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How long does it take for SEO to work?If you are targeting competitive keywords, SEO can take upwards of 6 months to a year.
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Does duplicate content hurt your SEO?Search engines do not penalize for duplicate content.
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What factors in link building matter?Search engines look at the relevancy of the site linking to you, how well known is the linking site is, how many links you have in total, and the anchor text of each link.
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How many types of SEO are there?3 types There are three types of SEO you need for a well-rounded organic search strategy: on-page SEO, technical SEO, and off-page SEO. By breaking down your strategy and thinking about SEO as these three categories, it will be much easier to organize and execute your optimization plans.